Institutional Investor
Redesign of Institutional Investor magazine, which has provided in-depth journalism and analysis to Wall Street’s top money managers and decision makers for over 50 years. The redesign refreshed and modernized the publication, repositioning the brand for a evolving digital landscape and a younger readership. The project included a bold new typographic approach; a more visual display of information; the development of a stable of world class photographers and illustrators; a reorganization of the content to better align with the magazines website; and the implimentation of the new identity across all digital and print properties. The result is a younger, more modern look and a more accessible reader experience.

PepsiCo

nathan.sinclair@gmail.com / 201.286.9132New York

nathan.sinclair@gmail.com / 201.286.9132
New York