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Institutional Investor magazine

A refresh that better positions a trusted Wall Street magazine towards a younger, more media-savvy audience.

Redesign, Rebranding, Art Direction, Storytelling, Typography, Ideation

The redesign included a bold new typographic approach and a more visual display of information; a reorganization of the content to better align with the magazines website; and the implimentation of the new identity across all digital and print properties. 

The result is a younger, more modern look and a more accessible reader experience.