INSTITUTIONAL INVESTOR MAGAZINE
Rebranding a trusted Wall Street stalwart as a forward looking, digital savvy media company.
Redesign, Rebranding, Art Direction, Storytelling, Typography, Ideation
The redesign was part of an effort to attract a younger readership and reposition the brand as a digital savvy media company ready for the digital age. As such, the magazine needed to not only reflect its 50 year past, but also look fresh and young for a new demographic. The result is a modernist feel that not only appeals to its established readership but also to a more tech focused audience.
Pre redesign cover
The redesign included a bold new typographic approach and a more visual display of information; a reorganization of the content to better align with the magazines website; and the implimentation of the new identity across all digital and print properties.
The result is a younger, more modern look and a more accessible reader experience.