Mark

Redesign of Institutional Investor magazine, which provides in-depth journalism and analysis for Wall Street decision makers. The goal of the redesign was to refresh and modernize the brand, whose visual identity had only slightly changed over the course of its 47 year history. The radical departure incorporated a new logo, a bold new typographic approach, a more visual display of information, and a closer synergy to the magazines website through a reorganization of its content. The result is a younger, more modern look and a more integrated and accessible reader experience.