GemMint mobile app
INTRODUCTION
GemMint is an bartering, connecting and trading platform where niche collectors and hobbyists can trade and sell appraised items.
ROLE
I led the design for the ‘Requesting an Appraisal’ feature. The main goal of this functionality was to enable the user to upload all of the detailed information needed to have their collectable appraised. Specific tasks included storyboarding, user flows, sketching, low/high fidelity prototyping, user testing, design system development and project management.
TIMEFRAME
6 weeks
TEAM
The project was developed with 3 other UX Researchers and Designers as part of the Masters in UX Design course at Maryland Institute College of Art.
PROBLEM STATEMENT
In a world where individuals seek to connect with like-minded enthusiasts, how might we create a communcal platform for users to exchange goods and knowledge?
PROCESS
I led the design for the ‘Requesting an Appraisal’ feature. The main goal of this functionality was to enable the user to upload all of the detailed information needed to have their collectable appraised. Specific tasks included storyboarding, user flows, sketching, low/high fidelity prototyping, user testing, design system development and project management.
TIMEFRAME
6 weeks
TEAM
The project was developed with 3 other UX Researchers and Designers as part of the Masters in UX Design course at Maryland Institute College of Art.
PROBLEM STATEMENT
In a world where individuals seek to connect with like-minded enthusiasts, how might we create a communcal platform for users to exchange goods and knowledge?
PROCESS
1. Research
We completed desk research and a competitive analysis of C2C and e-commerce products. We also conducted an initial user interview.
2. Sketches
We created high level task flows (similar to sprint maps), and then we began sketching key interactions using Balsamiq and Marvel Pop.
3.Prototype
After selecting key user interactions, we split into pairs to design the flows in Figma. As a team, we workshopped key design decisions and elements.
4. Test
We developed basic screening criteria and a discussion guide. We recruited 4 participants to complete the usability testing via recorded Zoom meetings.
5. Analyze
Otter.ai transcriptions were broken down into notes. As a team, we then completed the usability completed rose, bud, thorn mapping and prioritization matrices.
6. Iterate
We implemented product improvements based on prioritized user insights and feedback from our instructor and peers.
Prototype link:
https://www.figma.com/proto/AQONlYsZ8jCnupx3i7txTY/Assignment-6-(Copy)?node-id=1124%3A12501&scaling=scale-down&page-id=0%3A
BRANDING & DESIGN PRINCIPLES
Core Values
Core Values
In the world of collecting, Gem Mints are perfect (or nearly perfect) condition items. While perfection is elusive, we strive to utilize smart, vibrant design to make connecting with other passionate hobbyists fun, easy, and exciting!
Enthusiastic
Inspire excitement through bold visuals and copy
Simple
Explore, connect, and transact as easily as possible
Efficient
Complete required tasks in the least amount of steps
Predictabile
Recognize and predict patterns and visual rhythms
Brand Identity GemMint is inspired by vintage comic books and lingo, the feeling of community and niche collecting.
Our brand is
Knowledgeable but not erudite, Niche but not exclusionary, Friendly but not fake, Punchy but not intimidating, Bold but not brash.
